How Tignanello Handbags Were Reinvented

It is not very often that a company will start over from scratch and seek to launch itself again. But this is exactly what the makers of Tignanello handbags have done. The company was first started in 1989 and did fairly well. But they were just not able to get the kind of attention that big designer purse companies were getting. And in this field, competition can be quite fierce. So how did they reinvent themselves? Well, with a little work and some traveling abroad, the name Tignanello is starting to sound familiar in the fashion world.

First, the company wanted to totally rethink and redesign its line of handbags. But they needed fresh ideas and unique concepts that were not so typical. So they hired some very creative people to travel all over the world and get heir inspiration from the cultures and people they would come across on their journeys. They also found places that still make good quality leather, and since most of the handbags the company makes are leather, this would be a huge move in the right direction.

After all the ground work had been done, Tignanello got busy putting together these wonderful patterns and styles into their designs. The result was a reborn company that decided to relaunch itself to the world. In late 2007, the company reintroduced itself to the fashion world. Some of the biggest changes were the use of fine leather, updated and chic hardware on the bags, fresh new colors, and an extra level of organization with pockets and folds in just he right places for maximized performance and functionality.

Most designer purses can set you back about $500 or more. But it has been the desire of this company to try to keep costs down while providing a high quality product. This is a careful line to walk, but apparently they have done it because you can find some bags for around $100. It's not the purse for everyone, but just the fact that they took the time and money to totally revamp their company at least shows some guts in an otherwise superficial industry.

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